Post company visit - LEE KUM KEE

LEE KUM KEE is found by LEE KUM TONG in 1888. At first, the main product of LEE KUM KEE is Oyster source. The target market at that time is not local family. It targeted the chinese restaurant in foreign countries. It mainly because, oyster source, at that time, is a luxury stuff with quite expensive price.

The vision of LEE KUM KEE is to provide the chinese cuisine to the foreign countries. This vision is symbolized by the brand of LEE KUM KEE. The bridge shape liked brand is the way for the chinese cuisine get into Eastern countries.

Nowadays, LEE KUM KEE not only produce oyster source, but many other sources, which already been a necessity in local family's kitchen. With a wide range of source, LEE KUM KEE being the giant source company in Hong Kong.

Throughout the whole supply chain in LEE KUM KEE, quality control is essential part for producing a perfect source. The quality control include ingredients checking, taste testing, etc.
Taste testing is mostly related to the customer as testers will test whether the taste of the source is acceptable or not. These testers received training about the original and perfect taste of each source. This process guarantee the quality of every source.

For our company visit of LEE KUM KEE, we visited a factory that only product oyster source. Also, we knew that that factory will only produce once everyday in order to produce sufficient amount of Oyster source to the market.  The amount of production will vary according to the market demand. However, because of lack of significant peak season, there is no significant fluctuation of production process. Lack of significant changes, it helps the demand forecasting.

 

Expanding the company's vision, INFINITUS is found in 1992. INFINITUS aims to bring the benefit of chinese herbs toward foreign countries. The types of products is much more various for INFINITUS as it mix herbs into facial masks, toothpaste, drinks and even detergent. During these 20 years, INFINITUS already got the permit from the related department in China.Till now, the main target of INFINITUS is still Mainland and Hong Kong. From time to time, as benefits of chinese herbs are being recognized by the world, INFINITUS will sell their product all over the world.

From this company visit, we learned that  the most costly part of the supply chain is not necessarily the most important part of supply chain. It depends on the nature of the products. For LEE KUM KEE, they treat Quality Control as one of the essential part of supply chain. It is because, a source with bad taste will no longer being attractive to their customers.