Post Company visit - TAL

Before we visit TAL, we study the TAL case and their website. We found out that TAL use different technologies to maintain the competitive advantage in the industry.

These let us very interesting how they innovate these kinds of technologies. And also how they get the balance between the high cost and the benefit of the innovation?

TAL is a local apparel company that produces products for many well-known brands such as Burberry, Uniqlo, etc. Tal also invests a lot in innovating new manufacturing technology and clothing technology. They also provide value-added service for their customers so that they become the market leader of apparel industry. On 12th March, we have an opportunity to visit TAL and have a better understanding of the company.

This is TAL’s show room which displays their products.

This is one of the awards that TAL get in 2011

They provide us a talk about their company belief and show us their innovative products.

TAL is an apparel Company, as they provide value added services, focusing on innovating products and technology, these make them to become one of the largest garment manufacturers in the world and gain high market share in the market especially in the US.
One of our classmate asked that how TAL face the balance between high innovation cost and the benefit of competitive advantage. It is very interesting they answered that the innovation cost is not such high that we think and the customers would be enjoyable to pay more on the technologies in order to get a better quality. They also mentioned that the main concern of the new innovation is the demand of the customers and the importance of the innovation. 

TAL claim itself as an “INNOFACTURER”. It is because their services and products are extra-ordinary, which cannot be easily replaced by their competitors.

In this visit, we found out that TAL provides highly differentiated service. TAL provides full package supply solutions to transform the traditional commodity-like generic products. Besides, the MTM system provides additional sources of differentiation. It represented how TAL used its technologies to maintain the market position.